Good at Design
Bad at Math

Designing digital ecosystems that move ships, markets, and maybe even mountains.
My standout projects

Case Studies

Streamlining Import Customs Clearance for Seamless Trade
Streamlining Import Customs Clearance for Seamless Trade
  • My Role
    I drove the design for a unified customs clearance solution, automating processes and improving visibility to minimize delays and operational bottlenecks.
  • The Impact
    📉 99% of Shipments Cleared Within 1 Day
    📑 98% of Documents Available Within SLA
    🌍 Seamless Customs Coordination Across Regions
  • Company
    Maersk
Optimizing Landside Delivery Planning for Efficiency
Optimizing Landside Delivery Planning for Efficiency
  • My Role
    I led the design to unify global delivery planning, automating workflows and enhancing visibility to reduce inefficiencies.
  • The Impact
    📦 20% Faster Planning
    🚛 30% More On-Time Deliveries
    📊 Consistent UX Across Regions
  • Company
    Maersk
Powering 24% of Global Trade
Powering 24% of Global Trade
  • My Role
    My key role in redesigning Maersk’s NSCP, transforming a complex legacy system into a cutting-edge digital platform.
  • The Impact
    📊 Data-Driven Decision Making
    🌍 Impacting 24% of World Trade
    🚢 Optimized Logistics Operations
  • Company
    Maersk
Revolutionizing Agricultural Market Analysis
Revolutionizing Agricultural Market Analysis
  • My Role
    I lead the design of Bayer’s LEAD MyBayer platform, creating a scalable Salesforce-native experience that streamlines insights, automates analysis, and optimizes demand generation across 49 countries.
  • The Impact
    🌱 Digitized Customer Engagement
    📊 Automated Market Analysis
    🌍 10,000+ Downloads & Growing
  • Company
    Bayer/Cognizant

About me

Delivering Meaningful Designs for More Than a Decade Now

14
Years of Digital Solutions Experience
Weaving concepts & Dreams into Pixels

With every project, I believe I’m stitching a bit of happiness into the fabric of functionality, crafting experiences that don’t just meet needs, but ignite a spark of joy. Sounds cheesy right? Mehhh…but true 😀

MY Goal

Not only solve problems but also inspire myself and others. Through each endeavor, my goal is to spark conversations, raise eyebrows, and leave people with a sense of delight and anticipation. (Damn ChatGPT, you are good)

More About Me
14
Years of Product design experience

Some Amazing Companies I've Been Blessed with So Far

Maersk Maersk
Cognizant Cognizant
Solverminds Solverminds
- Generative AI designer
- Product Designer
- Non Stop Learner

Few Traits I Have as a Human

I can
prompt
I can <br>prompt
!
Curious
George
Curious<br>George
?
Never stops
Learning
Never stops<br>Learning
%
Loves
scribbling
Loves<br>scribbling
&

My Secret Traits

Thrives on Frequent Failures
Thrives on Frequent Failures

Embracing the uncomfortably comfortable. Prefers frequent fumbles over stale certainties.

A Curious George
A Curious George

No more blind 'Yes.' Unveiling 'Why' is the new norm. Unraveling purpose through curious inquiry.

Shaking up the Status Quo
Shaking up the Status Quo

'Routine is not my jam. Legacy systems, it's not you, it's me. Always embrace change and bet on the future.

Empowering Future Designers

As a designer, the most rewarding endeavor is sharing knowledge with young, aspiring minds. While students have abundant online resources, real-world insights from an experienced designer can be transformative.

I vividly remember 2016, the year my thinking shifted, courtesy of my design mentor, Mr. Kingslee, founder of UXMINT. Now, I aim to give back. I consider myself a perpetual student, and if I can influence my colleagues positively, it’s a win.

Testimonials

5.0 Rating from all Colleagues

“ Joel is continuosly proving his worth and skillset in the NSCP building out experience for our internal and external users. He manages to keep the quality of his output very high despite a very heavy workload. As a cherry on top, Joel is also a very likeable person and is highly endorsed by his peers. ”

Rotem Hershko
Executive Vice President - Maersk

“ Joel was UI/UX lead for our regional strategic digital solution. He captured our requirements with right questions and also brought actionable creative elements which really think from user perspective. Even though the project timeline was very ambitious, Joel was able to lead the UI/UX team to deliver on time with high quality. ”

Connie Kang
APAC Digital Transformation Leader - Bayer

“ Joel is truly a one of a kind User experience leader with immense understanding on user-centered design process. His approach to critique and feedback, was to continually encourage personal and professional growth, which created an environment of mutual respect. While proactively empowering each and every team member, he has worked hard to create a high performing team that works well together to tackle all manner of design problems.

I highly recommend Joel to any lead roles in user experience and design. ”

Mahesh Nagabhushana
Global Enterprise Portfolio Lead -Cognizant

Your message could be the beginning of a great connection

joeluxdesign@gmail.com

+91 9840378554